2026
Flock Festival
Identity, posters, wayfinding
A three day folk festival that wanted to look less like a festival. Birds, because the park is full of them at dawn.
Independent brand designer in Sheffield. I make identities for bakeries, festivals, record labels and other places people actually love.
Booking projects from February 2027
Selected work, 2023 to 2026
2025
Hive Bakery
Identity, packaging, shop sign
Honeycomb pattern printed on every bag, so the bags became the advert. They sell out by noon now.
2025
Kettle Records
Label identity, 14 sleeves
A tiny label run from a terraced house in Walkley. Pink, because nobody else in the record shop is.
2024
Northside Climbing
Identity, wall graphics, app icons
Hold colours became the brand colours, so the grading system and the logo are the same thing.
2024
Lumen Opticians
Identity, interiors, print
Concentric rings from an eye test chart. Calm and quiet, for a shop people often visit nervous.
2023
Moss & Mortar
Identity and website
An architects that only works on old buildings. The mark is built from the floor plans of their first project.
How a project goes
1
Walk round together
I come and see the place, the people and the thing you sell. Most of the ideas start here.
2
Three routes
Three different directions on big printed boards, never on a screen. You pick one, or bits of two.
3
Make it real
We test it on the actual sign, bag or poster before anything is finished.
4
Hand it over
Every file, every font licence, and an hour teaching whoever will use it day to day.
Services and rates
Brand identity
from £4,800Name check, logo, type, colour and a guidelines PDF your printer will actually read. Six to ten weeks.
Packaging and print
from £1,900Labels, bags, boxes, menus. I sort the printer and go to the press check.
Signage and wayfinding
quotedShop fronts, festival sites and interiors, drawn to scale and made locally.
Day rate
£520For agencies and studios who need an extra pair of hands on an identity.
Rhea grew up in Rotherham, studied graphic design at Sheffield Hallam, and spent seven years at a branding agency in Manchester before going on her own in 2022. Her studio is above a cutlery works in Kelham Island.
“Rhea spent a whole morning in the bakery before she drew anything. The honeycomb idea came from watching us stack the trays.”
Lou Bramall
Owner, Hive Bakery
“The posters went up in March and people were photographing them on lampposts. Ticket sales were up 40% on last year.”
Sanjay Mistry
Director, Flock Festival
